HEX ACTIV · Brand Activations & Corporate Events
BMW Joytown 2023 & 2024
- Client
- BMW
- Format
- Brand Festival
- Year
- 2023 & 2024
- Service
- Brand Activations & Corporate Events
Joytown is BMW’s festival of driving, food and music, built around the idea “Drift · Eat · Rock”.
Delivered across the 2023 and 2024 editions: live drift shows, a music stage, and a festival ground of food stalls, wayfinding and brand zones.
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