Hexperiences (HEX) — The Palette of Experiences

HEX ACTIV · Brand Activations & Corporate Events

BMW Joytown 2023 & 2024

Client
BMW
Format
Brand Festival
Year
2023 & 2024
Service
Brand Activations & Corporate Events

Joytown is BMW’s festival of driving, food and music, built around the idea “Drift · Eat · Rock”.

Delivered across the 2023 and 2024 editions: live drift shows, a music stage, and a festival ground of food stalls, wayfinding and brand zones.

View in the portfolio

Need delegate kits, speaker gifts or event merchandise? The Quirky Kraft makes them ↗

More brand activations & corporate events work