Hop OXO Launch

Hop was launching the first proper electric bike in India.

The bike was developed with a lot of testing and has a rock-solid credibility score behind it.

The brand wanted to showcase the rigour the bike had gone through while developing the product, and to highlight these features very clearly.

The launch had to be grand: a one-of-its-kind bike in India, with the brand wanting first-mover attention and to establish itself as a reliable brand made in India.